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System Roster v.02

Sideline Customs

Creating moments that last a lifetime.

from one sports mom, to another.

THE MOM BEHIND IT ALL.

I'm a mom first. My weeks are stitched together by early practices, cold bleachers, warm car rides, and the tiny moments in between — the pre-game nerves, the post-game hugs, the jersey tossed on the laundry pile that I somehow can't bring myself to wash yet.

Somewhere between one season and the next, I realized how fast it all flies. One day you're pinning a number on a uniform that swallows them whole, and the next you're watching them walk out taller than you, ready for the next chapter.

Sideline Customs started as a way for me to preserve my own family's moments — custom pieces made by hand, tailored to my kids, our teams, our memories. Something to hold onto when the seasons kept slipping by.

What began at my kitchen table quickly became something bigger. Now every jersey, hat, and keepsake we craft is hand-tailored to your athlete, your family, your story — because every sports mom deserves a way to freeze these years in something she can hold.

Thank you for letting me be a small part of your family's memory.

Section 02 // Loyalty Matrix

Sideline Customs Tiers
01

Rookie

Entry-level access. Early drop notifications and standard shipping.

02

All-Star

Exclusive colorways and 10% franchise-wide credits on every order.

03

MVP

Direct access to design consultants and overnight priority shipping.

04

Hall of Fame

Lifetime membership. VIP tunnel access at partner stadiums and bespoke 1-of-1 gear.